Marketing and Comunication

WRITTEN BY FLORENTINO GARCÍA DE LA NOCEDA | NOVEMBER 16 2009

At times like these (and other times to come in the near future) we must recognise communication as something more than just public relations, and as rather more than what has so far been defined as advertising, or was more or less controlled by advertising agencies

Marketing Globalizado

ESCRITO POR BPM BANCO DE PROFESIONALES & MANAGERS | 23-03-2009

Grandes Oportunidades, Grandes Riesgos

Marketing de Consumo vs Marketing de Servicio

ESCRITO POR BPM BANCO DE PROFESIONALES & MANAGERS | 11-12-2008

¿En qué se diferencian las Empresas de Servicios de las Empresas de Consumo?

El Marketing en los Servicios Profesionales

ESCRITO POR BPM BANCO DE PROFESIONALES & MANAGERS | 20-11-2008

El objetivo del Marketing de Servicios Profesionales es establecer relaciones a largo plazo

HR Observatory

WRITTEN BY BPM BANCO DE PROFESIONALES & MANAGERS | OCTOBER 17 2008

BPM and the heads of HR from several major companies held their first encounter entitled: Expatriation, positive and negative aspects.