
Interested from the outset in the world of Marketing and Advertising, he joined the DELVICO advertising agency, where he remained for 23 years.
He handled clients in every sector: Consumer Goods, Distribution, Services, Automotive.
After 10 years, he took over the functions of Managing Director of the Madrid office, and became CEO 4 years later.
In 1993, he led the merger between two of the group's agencies: BSB and DELVICO BATES.
