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En la era\u00a0digita<\/strong>l, la presencia en Internet es algo extremadamente importante y por ello el\u00a0dise\u00f1o<\/strong>\u00a0cobra un papel cada vez m\u00e1s relevante. El\u00a0dise\u00f1o gr\u00e1fico interactivo<\/strong>\u00a0es la clave para diferenciarse y destacar por delante de los competidores.<\/p>\n El\u00a0Dise\u00f1o\u00a0de Interfaces<\/strong>\u00a0(UI, User Interface Design<\/strong>) y la\u00a0Experiencia\u00a0de Usuario\u00a0<\/strong>(UX, User Experience<\/strong>) son clave a la hora de dise\u00f1ar productos y servicios.\u00a0En la era de la\u00a0transformaci\u00f3n digital<\/strong>, las empresas se enfrentan al gran reto de ofrecer la mejor experiencia posible a unos usuarios cada vez m\u00e1s exigentes. Los\u00a0profesionales<\/strong>\u00a0del dise\u00f1o juegan aqu\u00ed un papel decisivo. Los puestos de\u00a0dise\u00f1ador de interfaces de usuario<\/strong>\u00a0(UI Designer<\/strong>) y\u00a0dise\u00f1ador de experiencia de usuario\u00a0<\/strong>(UX Designer<\/strong>) se han vuelto indispensables.<\/p>\n Seg\u00fan el estudio \u201cEmpleo en IT 2017. Profesiones con futuro\u201d, realizado por Infoempleo y Deloitte, una de las profesiones m\u00e1s demandadas es la de\u00a0UX Designer<\/strong>. Otro estudio, \u201cLos 100 mejores trabajos de Am\u00e9rica\u201d, de CNNMoney, confirma que los\u00a0dise\u00f1adores UX\/UI<\/strong>\u00a0son los\u00a0perfiles<\/strong>\u00a0con m\u00e1s futuro. Para posicionarse, destacar en el mercado y garantizar el \u00e9xito de sus productos y servicios, es trascendental para las empresas invertir en estos\u00a0profesionales<\/strong>.<\/p>\n Ambos son cruciales a la hora de crear y desarrollar un producto, los dos trabajan codo con codo, pero son\u00a0profesionales<\/strong>\u00a0con puestos diferentes cuando nos referimos a las partes del proceso de las que cada uno se encarga.\u00a0Es importante conocer la diferencia entre estas dos disciplinas para poder comunicar con claridad lo que estamos haciendo y la direcci\u00f3n que estamos tomando.<\/p>\n UX\u00a0<\/strong>abarca todos los aspectos conceptuales de un producto, incluidos aquellos que el usuario no puede apreciar a simple vista, pero que le proporcionan la experiencia satisfactoria que buscaba. El\u00a0UX Designer<\/strong>\u00a0se preocupa por la usabilidad del producto: los contenidos, la comunicaci\u00f3n con el usuario, la velocidad de carga, la presentaci\u00f3n de los productos. Para ello, se encarga de medir, analizar y optimizar todas las partes del servicio.<\/p>\n En cambio,\u00a0UI\u00a0<\/strong>implica aquellas cosas que el usuario ve y con las que interact\u00faa. Es el dise\u00f1o visual, la informaci\u00f3n dise\u00f1ada en torno a las pantallas del aparato. Son todos los aspectos tangibles de un producto, su apariencia y sus\u00a0funciones. El\u00a0UI Designer<\/strong>\u00a0es responsable de la presentaci\u00f3n del producto y las impresiones y reacciones del usuario. Es el\u00a0profesional\u00a0<\/strong>responsable de hacer que ese producto que el\u00a0UX Designer\u00a0<\/strong>ha desarrollado se convierta en algo atractivo y apetecible para los usuarios.<\/p>\n Los Headhunter\u00a0<\/strong>(Cazatalentos<\/strong>) y\u00a0empresas de RR.HH.<\/strong>\u00a0(Recursos Humanos<\/strong>) buscan\u00a0profesionales<\/strong>\u00a0con el\u00a0talento<\/strong>\u00a0y la capacidad para analizar tanto el contexto en el que se mueven como las necesidades de los usuarios. Buscan perfiles resolutivos e imaginativos, con un pensamiento visual y de dise\u00f1o, cr\u00edtico y deductivo, adem\u00e1s de sensibilidad art\u00edstica, conceptualizaci\u00f3n creativa y altas dosis de comunicaci\u00f3n, narraci\u00f3n y creaci\u00f3n de documentos de dise\u00f1o.<\/p>\n En la\u00a0era digital<\/strong>, si las empresas quieren desmarcarse y situarse a la cabeza del mercado, no\u00a0pueden prescindir del\u00a0talento<\/strong>\u00a0de\u00a0dise\u00f1adores UX<\/strong>\u00a0y\u00a0UI profesionales<\/strong>.<\/p>\n <\/p>\n <\/p>\n In the\u00a0digital<\/strong>\u00a0era, the Internet presence is something extremely relevant, and\u00a0design\u00a0<\/strong>is acquiring a more important role every time.\u00a0Interactive graphic design<\/strong>\u00a0is key to distinguish and stand out among competitors.<\/p>\n User Interface Design<\/strong>\u00a0(UI<\/strong>) and\u00a0User Experience<\/strong>\u00a0(UE<\/strong>) are key when designing products and services. In the\u00a0digital transformation<\/strong>\u00a0era, companies are facing the big challenge of offering the best experience to the more exigent users. That\u2019s why\u00a0professional<\/strong>\u00a0designers play a decisive role. Both\u00a0User Interface Designers<\/strong>\u00a0(UI Designer<\/strong>) and\u00a0User Experience Designers<\/strong>\u00a0(UX Designer<\/strong>) have become essential.<\/p>\n According to \u201cIT employment 2017. Professions with future\u201d, a study by Infoempleo and Deloitte, one of the most demanded roles is UX Designer<\/strong>. Another study, this by CNNMoney, confirms that\u00a0UX\/UI Designers<\/strong>\u00a0are the two\u00a0profiles<\/strong>\u00a0with more future ahead. To position themselves, stand out in the market and guarantee the success of both their products and services, it is vital for companies to invest in these\u00a0professionals<\/strong>.<\/p>\n Both types of\u00a0professionals\u00a0<\/strong>are crucial when it comes to create and develop a product, they work hand in hand, but\u00a0when we refer to the parts of the process that each of them \u00a0manages they are different profiles with different positions. That\u00a0is why it is very important to know the difference between these two disciplines in order to be able to communicate clearly what we\u2019re doing and the direction we\u2019re taking.<\/p>\n On the one hand,\u00a0UX<\/strong>\u00a0covers every conceptual aspect of a product, including those that the user can\u2019t appreciate at first sight but that provide him\/her with the level of satisfaction he\/she was looking for. Therefore, the\u00a0UX Designer<\/strong>\u00a0cares about the product usability: the content, the communication with the user, the uploaded speed, the product appearance. In order to that, he\/she is in charge of measuring, analyzing and optimizing every single aspect of the service.<\/p>\n On the other hand,\u00a0UI<\/strong>\u00a0implies all those things that the user can see and with which he\/she interacts. We\u2019re talking about the visual design, the information built upon the device screen, and all the tangible aspects of a product, its appearance and its functions. The\u00a0UI Designer<\/strong>\u00a0is the\u00a0professional<\/strong>\u00a0responsible for the product\u2019s presentation, and the user\u2019s impressions and reactions. He\/she is responsible for making that the product developed by the\u00a0UX Designer<\/strong>\u00a0becomes something attractive and appealing for users.<\/p>\n Headhunters<\/strong>\u00a0and\u00a0HR<\/strong>\u00a0(Human Resources<\/strong>) companies are looking for\u00a0professionals<\/strong>\u00a0with enough talent and ability to analyze both the context in which they work as well as the user\u2019s needs. They are looking for\u00a0resolute and inventive\u00a0professionals<\/strong>\u00a0with\u00a0visual and\u00a0design thinking<\/strong>, with critical and deductive minds, as well as with artistic sensibility, creative conceptualization and high doses of communication, narration and creation skills for design documents.<\/p>\n In the\u00a0digital era<\/strong>, companies cannot manage without the\u00a0talent<\/strong>\u00a0of\u00a0UX<\/strong>\u00a0and\u00a0UI professional designers<\/strong>\u00a0if they want to stay on top of the market.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" UX y UI Designers: los perfiles m\u00e1s demandados En la era\u00a0digital, la presencia en Internet es algo extremadamente importante y por ello el\u00a0dise\u00f1o\u00a0cobra un papel cada vez m\u00e1s relevante. El\u00a0dise\u00f1o gr\u00e1fico interactivo\u00a0es la clave para diferenciarse y destacar por delante de los competidores. El\u00a0Dise\u00f1o\u00a0de Interfaces\u00a0(UI, User Interface Design) y la\u00a0Experiencia\u00a0de Usuario\u00a0(UX, User Experience) son clave […]<\/p>\n","protected":false},"author":3,"featured_media":4291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"\nUX and UI Designers: the most prominent profiles<\/h3>\n