<\/p>\n
La\u00a0era digital<\/strong>\u00a0ha transformado el mundo. Ha modificado los negocios, las actividades organizativas, los procesos, las habilidades, las competencias corporativas. Todo, para aprovechar al m\u00e1ximo los cambios y las\u00a0oportunidades estrat\u00e9gicas<\/strong>\u00a0que brindan las\u00a0nuevas<\/strong>\u00a0tecnolog\u00edas<\/strong>.<\/p>\n Esa\u00a0transformaci\u00f3n digital<\/strong>\u00a0ha originado grandes cambios debido a la aplicaci\u00f3n de la\u00a0<\/strong>tecnolog\u00eda\u00a0<\/strong>y\u00a0<\/strong>la\u00a0innovaci\u00f3n\u00a0<\/strong>en todos los aspectos de la sociedad, incluido los negocios, dando lugar a sorprendentes mejoras y avances. Y esos cambios nos llevan a desarrollar de manera cada vez m\u00e1s r\u00e1pida una\u00a0estrategia<\/strong>\u00a0de\u00a0transformaci\u00f3n digital<\/strong>\u00a0donde la\u00a0optimizaci\u00f3n<\/strong>\u00a0de la experiencia del\u00a0usuario<\/strong>, la flexibilidad operacional y la\u00a0innovaci\u00f3n<\/strong>\u00a0son las claves.<\/p>\n Una\u00a0estrategia<\/strong>\u00a0de\u00a0transformaci\u00f3n digital<\/strong>\u00a0tiene como objetivo crear las capacidades necesarias para impulsar las posibilidades y oportunidades de las\u00a0nuevas tecnolog\u00edas<\/strong>\u00a0de una manera m\u00e1s r\u00e1pida y \u00e1gil, m\u00e1s innovadora y eficiente, m\u00e1s sencilla, mejor. Su aplicaci\u00f3n necesita un enfoque con una hoja de ruta clara y definida que tenga en cuenta que los objetivos finales continuar\u00e1n evolucionando, puesto que la\u00a0transformaci\u00f3n digital<\/strong>, como la\u00a0innovaci\u00f3n<\/strong>, est\u00e1 en constante evoluci\u00f3n.<\/p>\n Este proceso es algo m\u00e1s que la mera\u00a0digitalizaci\u00f3n\u00a0<\/strong>y adopci\u00f3n de\u00a0nuevas tecnolog\u00edas<\/strong>. Significa dise\u00f1ar productos y servicios que puedan cambiar con facilidad y adaptarse a las nuevas circunstancias, as\u00ed como anticiparse a las necesidades de los clientes y\u00a0usuarios<\/strong>, cada vez m\u00e1s exigentes. En un mundo en constante cambio, es vital que las empresas puedan adaptarse r\u00e1pidamente a estas nuevas situaciones. Adem\u00e1s de disponer de la\u00a0tecnolog\u00eda<\/strong>, tienen que saber aplicarla a los negocios de manera que puedan ponerse a la cabeza de sus sectores y ofrecer a sus clientes exactamente lo que est\u00e1n buscando.<\/p>\n La\u00a0transformaci\u00f3n digital<\/strong>\u00a0afecta a los planes organizativos de una empresa, a su cultura corporativa, a las habilidades y talento de sus profesionales, al liderazgo de sus\u00a0directivos<\/strong>, a sus pol\u00edticas y procedimientos. Es algo que tiene que interiorizarse desde la c\u00faspide e impregnar todos los niveles de la organizaci\u00f3n.\u00a0Innovaci\u00f3n<\/strong>\u00a0y\u00a0tecnolog\u00eda<\/strong>\u00a0son las fuerzas motoras tras la\u00a0transformaci\u00f3n digital<\/strong>. Pero \u201cdigital<\/strong>\u201d implica tambi\u00e9n las personas. As\u00ed pues, una\u00a0transformaci\u00f3n digital<\/strong>\u00a0de \u00e9xito empieza por cambiar la\u00a0cultura corporativa<\/strong>\u00a0de las empresas hacia una mentalidad abierta, eficiente, dispuesta a asumir riesgos, optimista, positiva.<\/p>\n Un estudio de Capgemini, \u201cEl reto de la\u00a0cultura digital<\/strong>: menguando el gap entre empleados-liderazgo\u201d se\u00f1ala siete atributos que las empresas necesitan para alcanzar una\u00a0cultura corporativa digital<\/strong>\u00a0potente:\u00a0innovaci\u00f3n<\/strong>, estar centrados en el cliente, toma de decisiones basada en datos, colaboraci\u00f3n, cultura abierta, mentalidad\u00a0digital\u00a0<\/strong>(lo\u00a0digital<\/strong>\u00a0va primero), agilidad y flexibilidad para adaptarse a las situaciones cambiantes.<\/p>\n En la\u00a0era digital<\/strong>, si las empresas no abrazan la\u00a0transformaci\u00f3n digital<\/strong>, no solo no evolucionar\u00e1n, sino que, sencillamente, morir\u00e1n. Porque la\u00a0transformaci\u00f3n digital<\/strong>\u00a0no es solo el futuro. Es el presente.<\/p>\n <\/p>\n The Digital era<\/strong> has transformed the world. It has changed businesses, organizational activities, processes, abilities, corporate competencies. Everything, to take full advantage of the changes and strategical opportunities offered by new technologies.<\/p>\n Digital transformation<\/strong> has brought many great changes due to the application of both technology<\/strong> and innovation <\/strong>in every aspect of society, business included, resulting in a much better and surprising progress. And these changes lead us to develop a digital transformation<\/strong> strategy more and more quickly. A digital transformation<\/strong> where optimization of the user experience, operational flexibility and innovation are the key components.<\/p>\n A digital transformation strategy<\/strong> aims to create the required capabilities to drive the possibilities and opportunities of new technologies<\/strong> in a faster and more agile, more innovative and efficient, simpler, better way. Its application requires an approach with a clear and well-defined roadmap that takes into account that the final goals will continue to evolve, because digital transformation<\/strong>, as innovation<\/strong>, is constantly changing.<\/p>\n This process is more than just the digitalization<\/strong> and adoption of new technologies<\/strong>. It means to design products and services able to change easily and to adapt to the new circumstances, as well as to anticipate the necessities of clients and users, that are increasingly more exigent and demanding. In a world constantly changing, it is vital for companies to have the skills of adapting themselves to those new situations. On top of having the technology<\/strong> required, they need to know how to use it and how to apply it to their business in order to stand among their competitors and lead their sectors, offering to their clients exactly what they are looking for.<\/p>\n Digital transformation<\/strong> affects to the organizational plans of a company, to its corporate culture, to the skills and talent <\/strong>of its professionals, to its executive leadership<\/strong>, to its policies and procedures. It is something that must be internalized from the top and permeate every level of the organization. Innovation<\/strong> and technology<\/strong> are the driving forces behind the digital transformation<\/strong>. But \u201cdigital<\/strong>\u201d also implies people. Therefore, a successful digital transformation <\/strong>begins by changing the company\u2019s corporate culture<\/strong> towards a more open efficient, willing to take risks, optimist, positive mentality.<\/p>\n The report \u201cThe digital culture<\/strong> challenge: closing the employee-leadership gap\u201d, by the consultant Capgemini, points out the seven main attributes that companies need to have to achieve a successful digital corporate culture<\/strong>: innovation<\/strong>, client-centred strategy, decision-making based on facts, collaboration, open culture, digital<\/strong> mind (digital<\/strong> comes first), dynamism and flexibility to adapt themselves to changing situations.<\/p>\n In the digital era<\/strong>, if organizations don\u2019t embrace the digital transformation<\/strong> not only they will not evolve, but they will simply die. Because digital transformation<\/strong> is not just the future. It is the present.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Transformaci\u00f3n Digital \u2013 El presente de las empresas La\u00a0era digital\u00a0ha transformado el mundo. Ha modificado los negocios, las actividades organizativas, los procesos, las habilidades, las competencias corporativas. Todo, para aprovechar al m\u00e1ximo los cambios y las\u00a0oportunidades estrat\u00e9gicas\u00a0que brindan las\u00a0nuevas\u00a0tecnolog\u00edas. Esa\u00a0transformaci\u00f3n digital\u00a0ha originado grandes cambios debido a la aplicaci\u00f3n de la\u00a0tecnolog\u00eda\u00a0y\u00a0la\u00a0innovaci\u00f3n\u00a0en todos los aspectos de la […]<\/p>\n","protected":false},"author":3,"featured_media":4288,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"\nDigital Transformation \u2013 The current present of companies<\/h3>\n