{"id":3861,"date":"2019-01-17T18:02:15","date_gmt":"2019-01-17T17:02:15","guid":{"rendered":"https:\/\/www.bpmes.es\/?p=3861"},"modified":"2024-04-17T13:30:48","modified_gmt":"2024-04-17T11:30:48","slug":"de-la-atencion-al-cliente-a-la-experiencia-de-servicio-cesar-sanchez","status":"publish","type":"post","link":"https:\/\/www.bpmes.es\/en\/articulos\/espanol-de-la-atencion-al-cliente-a-la-experiencia-de-servicio-cesar-sanchez-3\/","title":{"rendered":"(Espa\u00f1ol) De la Atenci\u00f3n al Cliente a la Experiencia de Servicio (Cesar S\u00e1nchez)"},"content":{"rendered":"<p><\/p>\n<p>\u201cEl cliente es el jefe\u201d. En muchas ocasiones hemos escuchado esta manida frase, no por ello, injustificada. En los \u00faltimos a\u00f1os la funci\u00f3n de Director de Atenci\u00f3n al Cliente ha cambiado y en su evoluci\u00f3n han proliferado nuevos conceptos, metodolog\u00edas y tecnolog\u00edas que han propiciado un cambio dr\u00e1stico en la funci\u00f3n. Customer care, Customer journey, Customer experience, NPS, Customer loyalty, Customer centric, modelos de propensi\u00f3n, Big Data, Contact Center o anal\u00edtica predictiva, etc., son algunos giros que se han introducido en el debate habitual de los profesionales que tratan de abordar, de forma eficiente, uno de los grandes retos de la actualidad empresarial, la gesti\u00f3n del cliente.<\/p>\n<p><a href=\"https:\/\/bpmes.es\/wp-content\/uploads\/2019\/10\/bae206_opinion_cesarsanchez.pdf\">Ver art\u00edculo completo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEl cliente es el jefe\u201d. En muchas ocasiones hemos escuchado esta manida frase, no por ello, injustificada. En los \u00faltimos a\u00f1os la funci\u00f3n de Director de Atenci\u00f3n al Cliente ha cambiado y en su evoluci\u00f3n han proliferado nuevos conceptos, metodolog\u00edas y tecnolog\u00edas que han propiciado un cambio dr\u00e1stico en la funci\u00f3n. Customer care, Customer journey, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.6.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>(Espa\u00f1ol) De la Atenci\u00f3n al Cliente a la Experiencia de Servicio (Cesar S\u00e1nchez) - BPM Executive Search<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bpmes.es\/?p=3861\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Espa\u00f1ol) De la Atenci\u00f3n al Cliente a la Experiencia de Servicio (Cesar S\u00e1nchez) - BPM Executive Search\" \/>\n<meta property=\"og:description\" content=\"\u201cEl cliente es el jefe\u201d. En muchas ocasiones hemos escuchado esta manida frase, no por ello, injustificada. En los \u00faltimos a\u00f1os la funci\u00f3n de Director de Atenci\u00f3n al Cliente ha cambiado y en su evoluci\u00f3n han proliferado nuevos conceptos, metodolog\u00edas y tecnolog\u00edas que han propiciado un cambio dr\u00e1stico en la funci\u00f3n. Customer care, Customer journey, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bpmes.es\/?p=3861\" \/>\n<meta property=\"og:site_name\" content=\"BPM Executive Search\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T17:02:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T11:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bpmes.es\/wp-content\/uploads\/2018\/03\/entrevista-cesar-sanchez-atencion-al-cliente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bpmes.es\/#organization\",\"name\":\"BPM Profesionales & Managers\",\"url\":\"https:\/\/www.bpmes.es\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.bpmes.es\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.bpmes.es\/wp-content\/uploads\/2017\/07\/logotipo-bpmes.jpg\",\"width\":756,\"height\":220,\"caption\":\"BPM Profesionales & Managers\"},\"image\":{\"@id\":\"https:\/\/www.bpmes.es\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bpmes.es\/#website\",\"url\":\"https:\/\/www.bpmes.es\/\",\"name\":\"BPM Executive Search\",\"description\":\"Profesionales &amp; 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